Privacy Policy

At Cress-Sport Sale Store, we understand that precision, security, and reliability are non-negotiable—whether in the performance equipment we curate or in how we handle your personal data. Just as you trust our GYMAWARE sensors for accurate biometric feedback and our Olympic cages for unwavering stability, you can trust that your privacy is protected with professional-grade rigor.

This Privacy Policy outlines how we collect, use, disclose, and safeguard your information when you visit our website cress-sportshop.com or make a purchase from us. By using our Site, you consent to the data practices described in this policy.

1. Information We Collect

Personal Information You Provide

When you interact with our Site—whether making a purchase, creating an account, or contacting our support team—we may collect:

• Identity Data: Name, title, organization/institution name
• Contact Data: Billing and shipping addresses, email address, telephone number
• Financial Data: Payment card details (processed securely through our payment partners), PayPal account information
• Transactional Data: Details about purchases, orders, returns, and preferences
• Professional Data: Your role (coach, facility manager, athlete, etc.), organization type
• Communication Data: Your correspondence with us, including queries about equipment specifications, shipping, or technical support

Automatically Collected Information

Like elite performance equipment that provides real-time feedback, our Site collects certain information automatically:

• Technical Data: Internet protocol (IP) address, browser type and version, time zone setting, browser plug-in types and versions, operating system
• Usage Data: Information about how you use our website, products, and services, including pages viewed, products browsed, and navigation paths
• Location Data: Generalized location information (country/region level) to provide appropriate shipping options and comply with regional regulations

Information from Third Parties

We may receive information about you from:

• Payment processors (VISA, MasterCard, JCB, PayPal) regarding transaction status
• Shipping carriers regarding delivery status
• Technical partners who help us prevent fraud and secure our systems

2. How We Use Your Information

We use your information with the same precision and purpose that defines our performance equipment:

Performance of Contract

• To process and fulfill your orders for precision measurement tools, strength equipment, or recovery technology
• To manage payments, fees, and charges through our secure global payment infrastructure
• To arrange shipping from our Detroit operational hub to your facility worldwide

Legitimate Business Interests

• To improve our Site, products, and services based on how performance-driven professionals use them
• To recommend equipment (such as power sensors, timing systems, or cardio ergometers) that may interest you based on your browsing and purchase history
• To prevent fraudulent transactions and enhance security across our platform
• To administer and protect our business and this website (including troubleshooting, data analysis, testing, and system maintenance)

Legal Compliance

• To comply with tax, customs, and export regulations applicable to international shipments of performance equipment
• To respond to lawful requests from public authorities

3. Data Sharing and Disclosure

We share your data only when necessary and with partners who meet our security standards:

Service Providers

We engage trusted third parties to perform functions on our behalf, including:

• Payment Processors: VISA, MasterCard, JCB, PayPal—selected for their industry-standard security protocols
• Shipping Carriers: To deliver your order of specialized flooring, cryotherapy equipment, or guided weight machines
• IT Service Providers: For website hosting, maintenance, and security
• Marketing Platforms: To communicate relevant product updates and offers (with your consent where required)

Legal Requirements

We may disclose your information if required by law or in response to:

• Valid legal process (subpoena, court order, or similar)
• Requests from government authorities
• Protection of our rights, privacy, safety, or property

Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any such change and outline your choices.

4. International Data Transfers

As a global provider serving elite athletes, coaches, and facilities worldwide, we may transfer your personal data outside your country of residence. When we do, we implement appropriate safeguards including:

• Standard contractual clauses approved by the European Commission
• Privacy Shield frameworks (where applicable)
• Other legally recognized mechanisms for international data transfer

5. Data Security

Security is integrated into our core operations, much like the precision calibration in our biometric analyzers:

Technical Measures

• SSL Encryption: We employ robust Secure Socket Layer (SSL) encryption across our entire website, ensuring every transaction—whether for a single heart rate monitor or a bulk order of kettlebells—is conducted over a secure channel.
• Payment Security: We never store complete payment card details on our servers. All payment transactions are processed through PCI-DSS compliant payment gateways.
• Access Controls: Strict access controls limit employee access to your personal data to those with a legitimate business need.

Organizational Measures

• Regular security assessments and penetration testing
• Employee training on data protection and privacy
• Incident response procedures to address any potential data breaches

6. Data Retention

We retain your personal data only as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required or permitted by law. Our retention periods consider:

• The ongoing relationship with you as a performance-driven professional
• Legal obligations related to transaction records (typically 7+ years for tax and accounting purposes)
• The potential for future inquiries or equipment support needs
• Any ongoing warranties or guarantees on purchased equipment

7. Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal data:

Access and Correction

You may request access to the personal information we hold about you and request corrections if it is inaccurate.

Data Portability

You may request a copy of your personal data in a structured, commonly used format.

Deletion

You may request deletion of your personal data, subject to certain legal exceptions.

Marketing Preferences

You can opt out of marketing communications at any time by clicking “unsubscribe” in any email or contacting us directly.

Restriction and Objection

You may request restriction of processing or object to certain types of processing.

To exercise these rights, please contact us at [email protected]. We will respond to legitimate requests within 30 days, consistent with applicable laws.

8. Cookies and Tracking Technologies

What Are Cookies?

Cookies are small data files placed on your device when you visit our Site, similar to how performance sensors collect precise data points during training.

How We Use Cookies

• Essential Cookies: Required for the Site to function, including secure checkout and account access
• Performance Cookies: Help us understand how professionals like you interact with our Site, allowing us to improve navigation and product discovery
• Functionality Cookies: Remember your preferences (language, region, currency) to enhance your experience
• Targeting Cookies: Used to deliver relevant information about equipment and offers that may interest you (with your consent)

Your Cookie Choices

When you first visit our Site, you can manage your cookie preferences through our consent banner. You can also adjust your browser settings to refuse cookies, though this may limit some functionality of our Site.

9. Children’s Privacy

Our Site and services are directed to professional athletes, coaches, and facility managers. We do not knowingly collect personal information from children under 16. If you believe we have inadvertently collected such information, please contact us immediately.

10. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices, technology, legal requirements, or services. We will post the updated policy on this page with a revised “Last Updated” date. For significant changes, we may provide additional notice via email or a prominent notice on our Site.

11. Contact Us